The sports gambling landscape has changed following the U.S. Supreme Court ruling in May, and now the NHL wants a piece of the pie.
While bets have traditionally been more geared toward other sports, there may be a price to pay for bookies looking to cash in on hockey.
"From our standpoint, we believe that whether it's our intellectual property or data, whether it's video of our game, we have important assets," NHL commissioner Gary Bettman told Associated Press podcast Sports Now. "And if somebody is going to avail themselves or want to avail themselves of those assets in order to conduct their business, then we're going to need to have a negotiation."
It's not the first time the NHL's top executive has touched on the topic.
"I'm not sure I buy the term 'integrity fee.' I don't worry about the integrity of our players," Bettman said in May. "I think, though, if you're going to allocate for yourself to run a business on our intellectual property and on the performance of our athletes, and the platform that we put on for our games, we're entitled to be involved in that."
While not the most popular league on the sportsbook, the NHL gained some momentum last season thanks to the Vegas Golden Knights, whose surprise run to the Stanley Cup Final nearly resulted in some big-time payouts.
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